Program Structure

First Year

First Semester:

101(c)  : Principles of Marketing
102(c)  : Micro Economics
103(c)  : Introduction to Business
104(c)  : General Commercial Law
105(c)  : Business Communication

Second Semester:

111(c)  : Principles and Practices of Accounting
112(c)  : Bangladesh Economics
113(c)  : Principles of Finance
114(c)  : Principles of Management
115      : Insurance and Risk Management

Second Year

First semester:

201     : Retail Management
202(c) : Macro Economics
203(c) : Computer in Business
204(c) : Business Mathematics
205     : Human Resource Management

Second Semester:

211(c) : Principles of Cost and Management Accounting
212     : Introduction to Sociology and Psychology
213     : Money and Banking
214     : Organizational Behavior
215     : Agricultural Produce Marketing

Third Year

First Semester:

301(c) : Business Statistics
302     : Export and Import Management
303(c) : Taxation
304     : International Economics
305     : Marketing Management

Second Semester:

311    :  Entrepreneurship Development and Small Business Management
312    :  Advertising and Public Relations
313    :  Business Marketing
314    :  Accounting for Business Decisions
315    :  Consumer Behavior

Fourth Year

First Semester:

401(c) :    Research Methodology
402     :    Quantitative Business Analysis
403     :    International Business
404     :    Competitive Analysis
405     :    Selling and Sales force Management

Second Semester:

411    :    Marketing Research
412    :    Pricing Theory and Practices
413    :    Supply Chain Management
414    :    Management Information System
415    :    Project Planning and Management

Evening MBA

Course Description

E-501: Fundamentals of Marketing

This course provides basic foundation in marketing as well as insights into contemporary marketing applications. Exposure to marketing terms and concepts and integration of these terms and concepts into a “marketing focused thought process” will enable the students to develop a practical marketing plan from inception to successful conclusion.

E-502: Basic Accounting

In the modern business world, accounting education is essential because it can be applied in all job specialties. Accounting is one discipline of study that all people, regardless of job position, should have some knowledge of. Its concepts can be applied to all job specialties and executives, its importance has been promoted in recent years, and it is useful in people’s everyday lives. Secretaries must use accounting skills to manage the company check book and orders, auditors have to study financial statements to evaluate the accuracy and integrity of the business, and executives need to judge the success of their business using accounting statements from the past and present. These are just a few of the many possible positions where an understanding of accounting is indispensable.
The objectives of learning accounting knowledge are basically:  a)To know how to record permanently, all business transactions; and b)To know how to show the effect of each transaction and also the combined effect of all such transactions for a given period so as to find out the profit the business has earned or loss incurred, and also to know the correct financial position on particular date.

In addition, accounting knowledge enables executives to interpret the financial statement, transaction, profit and losses, income and expenditure. Therefore, all business students, executives, and professionals should have basic accounting knowledge. This course anticipates in providing such understanding to the multidisciplinary evening MBA students.

E-503: Introduction to Finance

This course introduces students to the basic concepts and applications of modern financial theories. In particular, the course will illustrate how corporate financial managers are able to increase the value of the firm by obtaining capital in competitive financial markets in order to finance its investment activities. The course will present conceptual Framework, Time value of money, Risk and Return, valuation. working capital, short term, Long term and intermediate Financing, Learning , capital budgeting. This course has been designed to give non-finance majors an overview of the function of financial management within most firms, and to provide finance majors with a solid foundation on which elective courses will build.

E-504: Principles of Management

This course prepares students for exciting, challenging, and rewarding carrer of managing in an international environment as we move toward the twenty first century. Also, the students who work in organizations will get direct benefit from learning about managing. Managerial functions are essentially the same for first- level supervisors, middle managers, and top executives, To be sure, there are considerable variations in environment, scope of authority, and types of problems in the mentioned positions. Yet all mangers undertake the same basic functions to obtain results by establishing an environment for effective and efficient performance of individuals working together in groups. However, managerial knowledge is classified according to the functions of planning, organizing, staffing, leading, and controlling. In this context, this course has emphasized on managerial functions as well as management and its relations to the external environment, social responsibility, and corporate ethics. It also includes, how a manager will take decisions to solve various problems in different situations in the organization.

E-505: Introduction to Business

The introduction to Business is targeted at a student’s first course in business. It provides a realistic environment within which one practices business activities. The content of the course includes the basic concepts of business, various forms of business and a look towards support services required for performing business activities; This course will give students only a sample of what the study of business offers without swamping them in details. Although, it introduces the participant to the basic concepts of business, it also provides them with broad exposure to many concepts of business and economics. Getting knowledge from the course students may work within a multifunctional business setting where they start up and manage a new venture.

E-506: Managerial Economics

Managerial economics is concerned with the ways in which business executives and other policy makers should make decisions, Hence the objectives of the course are:- a)To understand how business executives establish link between economic theories and decision sciences in the analysis of managerial decision making; b)To provide knowledge about the fundamental analytical tools    that can and should be used in marketing, finance, and  production; showing how marketing, finance and production   must be viewed as a whole in order to fulfill the goals of the  business; c) To demonstrate, in order to success in business how managers establish fruitful relationship among demand, cost, and profit.

E-507: Human Resource Management

Management of human resources is the responsibility of every manager in the present business scenario. It is evident that most of the problems in an organization are human related, since human being is dynamic as well as complex. Managing the human resource in any sector is therefore a challenging job. Besides, unless organization learn to tune human resources, success will be elusive. For that purpose, this course is designed with some topics like HRM for corporate excellence, potential appraisal and succession planning, assessment and development centre, empowerment  knowledge creation and management and strategic HRM. Moreover, a comprehensive HRM model will be discussed to provide the learners a conceptual overview of different HR dimensions and their related outcomes.

E-508: Organizational Behavior

The objective of this course is to introduce the students to contemporary principles of organizational behavior. This course focuses on the importance of human dynamics in modern organizations. This course covers individual behavior, group processes and organizational dynamics from both the management and employees perspectives.

E-509: Quantitative Analysis for Business

Quantitative techniques provide a system of logic, which is helpful to analysis business operations and activities. This course is designed for the EMBA students in such a way that enables them to obtain comprehensive knowledge on operative and creative functions of business. Quantitative techniques have the ability, which is very beneficial in the modern age that is employed increasingly for decision making in various business activities.
The specific objectives of the course can be outlined as: a)To understand day-to-day management of the resources in the areas of product and service manufacturing or providing; b)To enhance the ability of students to identify various operational strategies related to demand forecasting, elasticity of demand, cost and price determination, promotional activities and overall supply chain management; c) Good understanding about the marginal cost, revenue and various business utilities; d) Helpful for the students to analysis probability, correlation and trend of various factors of business related activities; e)Relationship between production or operations, performance and other business area in an organization.

E-510: Entrepreneurship Development

Entrepreneurship has now emerged as a profession. Like other professions, it can also be developed and fostered through specific education and training programmes. In fact in this lies several entrepreneurship development institute and centers have sprung up all over the country in recent years and many universities have already introduced entrepreneurship development as a subject in their syllabi at the graduate and postgraduate levels. The study of entrepreneurship has relevance today, not only because it helps entrepreneurs better fulfill their personal needs but because of the economic distribution of the new ventures. More than increasing national income by creating new jobs. entrepreneurship acts as a positive force in economic growth by serving as the bridge between innovation and the marketplace. In creating and growing a new venture, the entrepreneur assumes the responsibility and risks for its development and survival. In this regard Entrepreneurship Development plays a crucial role to minimize the risk and the industrial development.
However the main objective of this course is to make the student more effective and efficient for the present job market with exotic knowledge in the volatile business environment. By this course the student will be able to fulfill their lacking in both technical and business skills. They will be encouraged to show themselves as an entrepreneur with a lot of interest and excitement about creating something and developing some new industry and business by the knowledge of this course. By designing this course it is our expectation that the knowledge of this course will be helpful to serve as the major link in the process of innovation, development and economic growth & revitalization. The study of entrepreneurship and the education of potential entrepreneurs are essential parts of any tempts to strengthen this link so essential to a country’s economic well being.

E-511: Product Development & Brand Management

Today’s competitive marketplace, firms and other organizations have come to the realization that one of their most valuable assets is the brand names associated with their products or services. In an increasingly complex world, individuals and businesses are faced with more and more choices but seemingly have less and less time to make those choices. The ability of a strong brand to simplify consumer decision making, reduce risk, and set expectations is thus invaluable. Creating strong brands that deliver on that promise, and maintaining and enhancing the strength of those brands over time, is thus a management imperative. At the conclusion of the course, students will be able to: a)Demonstrate understanding of the important issues in planning, implementing and evaluating brand strategies ; b)Provide the appropriate concepts, theories, models and other tools to make better branding decisions.

E-512: Marketing Environment

The objective of the course is to help the students learning new environmental legislation, consumer demand for green products or competitors seizing competitive advantage by improving their environmental performance can all force and company to confront the challenge of going green marketing.

E-513: Supply Chain Management

Business practices of institutions differ from country to country. The decisions that affect logistics are- selecting supplies, locating productions & selecting markets. Though it depends on geography, cultural differences in business relations, political environment, adoption of new technologies, the full extent of management of international logistics begins with the global supply chain. The supply chain process begins with procurement, running through production and distribution on to final delivery. These processes add value to material. It includes inter organizational relations and networks also. It offers a way to deal with fundamental international issues without contending with the specific requirements of individual country’s and regions. International factors modify the general structure of the supply chain, but they are not the essential core. The supply chain provides a sense of overall pattern to support corporate strategy.

E-514: Integrated Marketing Communication

Once a product is developed to meet the needs of target market and is properly priced and distributed, the intended customers must be informed of the product’s availability and value. To accomplish this goal marketers undertake various promotional activities which is the last important element of a company’s marketing mix. The concept of mixing various promotional tools has recently received widespread attention in the advertising industry and is referred to as Integrated Marketing Communications (IMC). Each form of communication is scrutinized during a given period to ensure that a singular, clear, compelling message is being communicated to   the intended audience(s). The concept of coordinating and integrating promotional efforts to achieve a synergistic effect-that is, to ensure that the promotional effort is greater than the sum of its parts-has gained much greater sophistication and industry commitment in recent years. So, Integrated Marketing Communications (IMC) is an important course that is essential for any business attachments. After studying this course the students will be able to the process and advantages of integrated marketing communications in communicating customer value, the factors that must be considered in shaping the overall promotional mix and how companies use public relations and internet to communicate with and influence important publics as well as the role of a company’s salespeople in creating value for customers and building customer relationships, last of all, outline the steps in developing effective marketing communications.

E-515- Consumer Behavior

The purpose of this course is to provide students with a usable managerial understanding of consumer behavior. The core concept of marketing, consumer is the king, So, it is the responsibility of any business to know your customer and to satisfy the needs, wants and demand of your customer. The real focus of the course is shared philosophy about the consumer behavior and this is used by business firms to make their decisions effective and efficient. Today everyone needs a basic understanding of why consumer behaves, as they do, not just those of your planning careers in business. Therefore, the course will help you to handle consumer research operations and find out different exotic techniques, which will also help you to enjoy great popularity in the today’s marketing arena. It is also expected that the course will make you prepared to assume different responsibilities in any type of organization/ enterprise, ranging from small and large organizations, to manufacturing as well as service industries. Hopefully, after the successfully completion of this course, MBA students would be in better position in the business world.

E-516- Strategic Marketing and Planning

The course is designed to develop the students’ skill in strategy formulation and planning. It concentrates on broad area like environmental scanning, value chain, distinctive competence, achieving competitive advantage and the generic strategies. The course also addresses the modern planning approaches and tools and implementation program.

E-517- International Marketing

This course provides an understanding of the effects that the international dimension has upon the strategies and management of the marketing efforts of the firm. An in-depth emphasis on trends and developments in the global marketing environment with analysis of marketing problems of international business, examines the marketing mix-product, promotions distribution and pricing-within the international context. In particular, the student is introduced to the analysis techniques of the various environmental factors those constitute a country analysis. Topics covered all types of entry strategies with the emphasis on international business.

E-518- Service Marketing

This course provides an introduction to the field of services marketing. It establishes the importance of the services sector in the world economy and need for the services marketing education. The course focuses on the most substantial changes taking place such as e-services, supplemental services, and predicted keys to success within the service encounter. The course provides consumer decision process issues as they relate to the purchase of services. The purpose of the course is to introduce students to a variety of ethical issues those are related to services marketing. In this course student will learn about the strategic issues that affect both the marketing mix and the components of the servuction model, including process, pricing, promotion, physical evidence people (employee and customer) issues.

E-519- Internet Marketing & Global Business

The course will incorporate the concepts of global business, its challenges and complexities arisen in the neo liberalized economic environment and in the era of world trade organization (WTO). In the age of changing global competitive environment the companies are concerned with creating new and rapid connectivity with the customers and try to keep it for long time. The digital technology and its different utilization can make the environment easier. The wide acceptance and adoption of internet in different working areas particularly in business sectors has created new room for development thus opened up new ways for searching customers and make them satisfied. The new ways, internet marketing, will be discussed as an innovation in achieving new potentials in the competitive environment. The course will include the basic concepts of internet marketing, its scope, utilization, and prerequisites for accelerating the internet marketing. Its barriers and benefits as well as different aspects of adoption will be discussed. The course also incorporates the concepts of networking, different functions of internet, digital transactions, e-cash, security and uncertainty in money transfer, encryption and cryptography. In explaining internet marketing approach the course will discuss product, price, place and promotion related activities in virtual environment. It also incorporates different advertising over internet and measurement of their effectiveness.

E-520- Marketing Research

The world of business is moving more rapidly than ever. Undoubtedly, the most successful business has to be very much skilled and creative in fulfilling customers demand. The intelligent and thoughtful use of research is critical to keeping pace with the fast moving business world. Marketing research leads the business people be updated and keep in close proximity to the customers and thus provides opportunity for them to be successful in business. This course is designed to provide the students with the basic knowledge of marketing research. Contents of this course are: Introduction to marketing research, research design, sources of data, preparation of questionnaire, sampling, data collection, analysis, hypothesis testing, interpretation and report writing. Learning from this course will prepare students to design research proposal, conduct the research and writing their dissertation destined for use in resolving specific marketing problems or for critical strategic decisions useful for both entrepreneurs creating new ventures and managers in existing firms.